RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: eBay Introduces Rival Event to Amazon’s Prime Day; Personalised Check-out via PayPal; StarMedia Launches in UK; and Summer Sales Have Moved Online.
eBay Introduces Rival Event to Amazon’s Prime Day
With Amazon’s annual sales bonanza ‘Prime Day’ on the horizon, eBay wants to catch up. The online marketplace has just announced a sales event to take place in July, overlapping with Amazon’s rival event.
Referencing, but not naming, the membership-based Amazon event, eBay is stressing the open access to their exclusive sales event, promising free shipping on eBay Deals items and guaranteeing best price compensation for items that can be found cheaper on rival websites.
According to eBay, the deals event will include “brand new, in-demand items across categories like electronics, home, fashion, and sporting goods at up to 80% off their regular retail price”, citing brands such as Apple, Samsung, Adidas, Dyson, etc. The event is to start the week of July 16.
eBay has 171 million active buyers worldwide who can currently choose from 1.1 billion live listings on the platform.
Personalised Check-out via PayPal
PayPal is introducing a new feature. ‘Smart payment buttons’ will allow merchants to personalise their PayPal payment buttons in order to display the most relevant payment option to individual customers (depending on their location), avoiding lengthy clicking through various options at the check-out.
For the U.S., that means PayPal now also offers Venmo, while in Europe, eBay is planning to enable iDEAL for customers in the Netherlands, Bancontact for customers in Belgium, MyBank for customers in Italy, Giropay for customers in Germany, and EPS for customers in Austria. For Germany, eBay has already integrated SEPA Direct Debit. More local payment methods are to be rolled out later this year.
With the new Paypal Checkout, sellers also receive Shopper Insights, i.e. anonymous data on the shopping behaviour of customers on their site. The aggregated data includes insights on conversions and devices used.
StarMedia Launches in UK
StarMedia International is a global retail marketing display agency based in Asia. With several decades in their core market under their belt, the company is now launching a subsidiary in the UK, focusing on strategic consulting for retailers in the UK and Europe.
Alan Ng, CEO, StarMedia International, comments: “StarMedia started in the 1970s, with a vision to help brands to deliver impact in retail marketing. Since then, we’ve been fortunate to be able to work with great clients across different industries, from luxury to FMCGs. This year, I am very excited to expand our presence into the United Kingdom, allowing us to provide world-class retail marketing solutions to European markets.”
In the UK, StarMedia Display is headed up by Robin O’List. Among the offerings for UK clients are project management, design and conceptualisation, prototyping, as well as consulting for UK brands that are expanding into APAC.
Summer Sales Have Moved Online
According to analysis by EmpathyBroker, online searches for summer clothes and bargains have increased significantly and are now overtaking Black Friday sales. Analysing data from one of the world’s largest fashion retailers, EmpathyBroker finds that searches were 64% higher on the first day of the 2018 UK online summer sales than the first day of Black Friday in 2017.
Compared with the start of the summer sales in 2017, searches in the first 24 hours of the summer sales were 46% higher in 2018 than last year, with the number of searches during the first hour of the UK summer sales rising exponentially by 1,363% higher than the same time a week before.
“Sales periods are times when consumers often demonstrate unique characteristics and display common attributes such as an increase in site searches. It’s really important to understand the people behind the queries, to create an online search experience that empathises, understands them and can anticipate their needs”, says Angel Maldonado, founder, EmpathyBroker. “By providing a more joyful search and navigation customer journey, and by visualising search and browse data in a multidimensional way, retailers can turn plain data into ideas, creating better contexts, human understanding, and trustworthiness.”