Eileen Yu

Eileen Yu

APAC Editor


Eileen Yu is APAC editor for RetailTechNews, where she covers the Southeast Asian and Australian markets, focusing on content related to retail technology. Based in Singapore, Eileen has more than 17 years of experience on several major technology publications including ZDNet and Computerworld Singapore, as well as RetailTechNews' sister site, ExchangeWire. Her extensive background in the enterprise technology industry enables her to provide a unique perspective of the retail technology space. Prior to her current role as a freelance journalist, Eileen was senior editor at ZDNet where she managed the regional editorial team and blogger network, and led the Asian editorial direction for the website. She has moderated high-level panel discussions and has been an invited speaker at digital/online media conferences. Eileen trained under the Journalism department at The University of Queensland, Australia. There, she earned a Bachelor of Arts (Honours) degree in Journalism and English, and wrote an honours thesis titled, "To Censor or Not: The Great Singapore Dilemma".

Articles by Eileen


  • Fave Wants to Help SEA Merchants with Data & Partners

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  • Weekly Focus APAC: JD.com Seeds Food Production Business with Hydroponic Plant

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  • Weekly Focus APAC: China Tech Giants to Battle for SEA Online Retail Pie

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  • Weekly Focus APAC: Most APAC Shoppers Tap Multiple Purchase Channels

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  • Weekly Focus APAC: SEA E-Commerce Market to Hit £17.92bn

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  • Weekly Focus APAC: JD.com Flies with Tianjin Air into Cargo Air Freight Market

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  • Alibaba Crosses 1 Billion Orders on 11.11 Singles Day Shopping Festival

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  • Weekly Focus APAC: Singapore Shoppers Want Unified Retail Experiences

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  • Singapore Retailers Not Meeting Consumer Demand for Integrated Shopping Experience

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  • Weekly Focus APAC: Tencent Joins JV to Drive Grocery Retail Business in Chinese City

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