Data

  • Brands Must Take Control of the Post-Purchase Experience to Build Loyalty

    Online sales are soaring in the UK. So much so, that Brits spend more online, per household, than any other country. Yet, despite the fact the first purchase made over the web was over 14 years ago, many brands still have a long way to go to provide the experience online shoppers expect. In this piece, Amit Sharma (pictured below), CEONarvar, tells RetailTechNews how the post-purchase experience can go a long way to building stronger relationships between brands and consumers. 

    Convenience is, [...]

  • Getting to Grips with Your Technology: Q&A with Mindtree

    Retailers are all, in some way or another, going through digital transformation, whether this is planning for the distant future, or implementing technology today. In this piece, Anshuman Singh, GM & head of digital strategy & consulting, Mindtree, tells RetailTechNews how brands and retailers alike are continuing to get to grips with their tech.

    RetailTechNews: What obstacles are stopping retailers from fully embracing digital?

    Anshuman Singh: Although we are starting to see an increase in the number of retailers taking a [...]


  • Amazon Taking on Google & Criteo; The Retail War in India Isn’t Over

    RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Taking on Google & Criteo; The Retail War in India Isn’t Over; and Alexa Poses Problem for Brands.

    Amazon Taking on Google & Criteo

    Amazon is taking its most assertive step yet into the digital-advertising market by testing a new display ad offering that threatens multibillion-dollar revenue streams at businesses [...]

  • UK Mobile Purchase Growth Rates Surge; Consumers Will Punish Businesses that Fail to Safeguard Data

    RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: UK Mobile Purchase Growth Rates Surge; Consumers Will Punish Businesses that Fail to Safeguard Data; and U.S. Tops Data-Protection Rankings.

    UK Mobile Purchase Growth Rates Surge

    Q1 2018 saw a 66% increase in smartphone purchase growth rate compared to Q4 2017, according to stats from Criteo’s Q1 Global Commerce Review. This highlights the increasing speed at which shoppers are adopting mobile as their primary [...]

  • How Blockchain Is Set to Drive Commerce

    While blockchain is not new, it’s a technology that’s starting to make waves in the retail space and is increasingly one retailers can’t ignore. In this piece for RetailTechNews, James Pruden (pictured below), studio director, Xigen, explains that, while blockchain made its name in powering cryptocurrencies, it can offer so much more in helping retailers to drive loyalty and deliver personalised experiences to customers.

    However, it’s in cryptocurrency where blockchain offers immediate stand-out opportunities for retailers.

    Why cryptocurrency must [...]

  • Weekly Focus: Singapore Online Marketplaces Snag £106.82m in Funds

    This week, two of Singapore’s online marketplaces, Carousell and Carro, have secured funds totalling USD$145m (£106.82m), while Alibaba says it has acquired South Asian e-commerce platform, Daraz.

    Classifieds site Carousell snagged USD$85m (£62.62m) in its Series C funding, which also saw the addition of DBS Bank as a new investor and retail partner. Co-led by Rakuten Ventures and EDBI, the latest round was once again joined by existing investors 500 Startups, Golden Gate Ventures, and Sequoia India.

    The new funds will be [...]

  • How to Win the On-the-Go Consumer with Data

    Today’s tech-savvy consumers are on the move; and if you want your brand to succeed, you need to keep moving with them. In this piece for RetailTechNews, Smriti Kataria, director for research and marketing, Near, explains how retailers and brands need to be optimising their data strategy to win the evolving consumer. 

    It makes no difference whether you have an offline or online presence, or both, you need to provide easy access to your products. With e-commerce on the rise, and [...]

  • Successful Audience Modelling: Retail Data as a Catalyst for Creativity

    In this piece, Lars Engelbrecht, director, ad operations and solutions, Retail Media Group (pictured below), tells RetailTechNews how advertisers have increasingly come to understand that it generally makes little sense to roll out campaigns using a scattershot approach. Pure branding campaigns that work via wide reach and broad slogans following the one-size-fits-all principle usually suffer from substantial scatter loss. Nevertheless, the larger the database, the more information can be gathered about target groups and more interesting audiences can be generated. [...]

  • Amazon's Could Represent 10% of All Retail by 2020; Walmart Beats Amazon to Flipkart Deal

    RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon’s Could Represent 10% of All Retail by 2020; Walmart Beats Amazon to Flipkart Deal; and No More Google Shopping.

    Amazon’s Could Represent 10% of All Retail by 2020

    Amazon is set to capture nearly 10% of total retail sales by 2020, according to Telsey Advisory Group. The growth is [...]

  • HP Balances Data Access with Retail Partners in Bid to Offer Omnichannel UX

    Because a significant part of its hardware business is driven by resellers, Hewlett-Packard (HP) may not always have access to its customer data and needs to find ways to work around such limitations.

    Over the last couple of years, as part of a company-wide strategy to better serve customers in an omnichannel environment, the IT vendor has been tweaking its systems and processes to deliver a consistent, personalised brand experience across all touchpoints, including offline and online channels. It operates [...]