Big data is often used to help e-commerce marketers who want to discover which of their products sell best over time and which factors drive those sales. However, as digital branding and ad-tech writer Kayla Matthews explains here, it’s also useful when fulfilling e-commerce orders, which is another essential step in the process of keeping products in stock and making customers happy.
Big data is an excellent e-commerce resource and is having some incredibly positive impacts on e-commerce fulfilment. As technology improves, and platforms get [...]
RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: IRI & One Click Retail Expand Partnership; Cyance Introduces New Audience Module; and Sainsbury’s to Trial New SmartShop Technology.IRI & One Click Retail Expand Partnership
IRI is a provider of solutions and services for consumer, retail, and media companies. The data specialist is now expanding its partnership with measurement experts One Click Retail. Through the integration of One Click Retail’s item-level sales data [...]
This week, Walmart’s planned acquisition of Flipkart has been given the go-ahead by Indian authorities, but much to the frustration of a local traders’ association that has mooted the possibility of taking the matter to court.
The Competition Commission of India (CCI) said in a tweet that it “approves [the] proposed acquisition” of Flipkart by Walmart International Holdings. In its ruling, the commission said it had reviewed issues related to the planned merger and found the move unlikely to have [...]
The phrase ‘united we stand, divided we fall’ has been bandied around for centuries. However, as the retail landscape becomes increasingly unpredictable, and nimble new e-commerce pureplays challenge the status quo, it seems like this is a phrase traditional retailers are setting a lot of stock by. In this piece, Richard Wolff, managing director, UK & Europe retail lead, Accenture Strategy, tells RetailTechNews why more of our established retailers are seeking to live by this motto and forge closer relationships with their [...]
While AI is expanding across all industries, retailers seeking to adopt it still risk failure, by falling short on customer experience and missing the mark in making transactions immersive and entirely seamless. Only data-driven insights will be able to facilitate this process, with AI and machine learning moving in tandem with purchasing habits and instantly identifying, anticipating, and meeting consumers’ needs. In this Q&A with RetailTechNews, Anne De Kerckhove, CEO, Freespee, tells us how to avoid such pitfalls.RetailTechNews: How can [...]
The High Street’s Tech Disadvantage Goes Deeper than You Think – Q&A with Robin Webster, CTO, Centiq
The tragedy of the British high street’s current closures is often blamed on technological disruption. However, while most identify rising customer expectations as one of the key factors driving this, they oversimplify the tech challenge retailers face to become competitive. In this Q&A with RetailTechNews, Robin Webster (pictured below), CTO, Centiq, highlights the nature of these challenges and what retailers need to be doing to tackle these head-on.RetailTechNews: Store closures are often being blamed on ‘technological challenges’ – what [...]
Perplexed by the lack of a single global view of its available space inventory, Radisson Hotel Group began drawing the blueprint for a fully integrated unified technology platform that it says will create “memorable experiences and personalised touches”.
Dubbed ‘EMMA’, the centralised platform will facilitate core hotel functions including reservations, guest loyalty, and point-of-sale, explains Kevin Carl, Radisson Hotel Group’s executive vice president and global chief information officer (CIO).
In this Q&A with RetailTechNews, Carl discusses the role of EMMA in boosting [...]
In this piece for RetailTechNews, Matthew Robinson, head of marketing, UK, ContentSquare, explains that too many e-commerce teams are missing the point, focusing on driving short-term uplifts in conversion, and not delivering real change by improving the user experience. There’s one simple truth that many e-commerce teams are missing: permanent uplift in conversion is a byproduct of improving the user experience.
This begs the question: what is a good UX worth? Well, a study by Momentum Design [...]
Artificial Intelligence is set to change the way we work, interact and, importantly, shop. Here, Simon Farthing, director, global strategy and insights, Monetate, tells RetailTechNews how, in retail, new technologies such as chat bots, virtual assistants and beacons all have the potential to attract customers, enhance the shopping experience and, ultimately, boost loyalty.
As retailers continue to embrace the opportunities of AI, customers will be looking to receive even better, more personalised, experiences based on real-time data. In fact, recent [...]
RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Marks & Spencer Creates Retail Data Academy; Zalando Goes Brick-and-Mortar; and Retailers Still Behind the Trends on Retail Apps.Marks & Spencer Creates Retail Data Academy
British retailer Marks & Spencer continues its investment in retail tech. Partnering with Decoded, the company is founding a Retail Data Academy that will be tasked with educating M&S staff in data skills.
The programme is aimed at M&S [...]