Loyalty

  • How Should Retailers Capitalise on the In-Store Experience?

    Discount newcomers and e-commerce are threatening brick-and-mortar retail, and customer loyalty has become more important than ever. In this piece for RetailTechNews, David Buckingham (pictured below), CEO, Ecrebo, discusses strategies and approaches for retailers to keep customers coming back into physical stores by mixing digital and analog: data and coupons.

    The UK retail industry is a highly competitive space, with new threats coming from innovative entrants, the proliferation of online shopping, and the increasingly savvy nature of consumers.

    Over the last few years, [...]

  • Slumber Shopping; ‘Self-Use’ Gift Cards Are Driving Acquisition

    RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Slumber Shopping; ‘Self-Use’ Gift Cards Are Driving Acquisition; and Humans Not Machines.

    Slumber Shopping

    Brands are set to benefit from a surge in ‘slumber shopping’ – shopping when we should be sleeping – as soaring temperatures leave us too hot to switch off, according to new data from The Trade Desk.

    This also shows that overnight internet traffic shot up by a fifth (19%) during last [...]


  • Why You Need to Care About UX Design

    Technology – you either find it innovative and inspiring, or entirely incomprehensible. But, no matter what side of the fence you’re on, you’re likely to want a great user experience when you are actually using it – whether you’re browsing a website, or scrolling through an app. And, if you’re a business using the latest and most powerful digital products, you won’t get ahead if you solely rely on technology. In this piece, Andy Clowes (pictured below), head of design, Engage Hub, [...]

  • Optimising the Retail Customer Journey: Q&A with Yieldify

    Every retailer has one eye on their bottom line. But are they optimising their revenue at the expense of the customer journey? In this piece, Jay Radia (pictured below), founder & CEO, Yieldify, tells RetailTechNews why retailers need to start thinking about CJO – ‘Customer Journey Optimisation’ – if they want to build a loyal audience. 

    RetailTechNews: Can you briefly explain what Yieldify do?

    Jay Radia: Yieldify makes it easy for e-commerce businesses to deliver customer journeys that convert, through a combination of smart [...]

  • Amazon Throws USD$2bn More at India; Amazon Doesn’t Dominate Private-Label Sales

    RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Throws USD$2bn More at India; Amazon Doesn’t Dominate Private-Label Sales; and Loyalty of Prime Members.

    Amazon Throws USD$2bn More at India

    Amazon is reportedly upping its investment in India by USD$2bn (£1.5bn). This would be a significant move, considering that in June 2017 they committed USD$5bn (£3.7bn) towards the company’s [...]

  • More Footfall Thanks to Location Strategy; Mobile Network as Loyalty Scheme

    RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: More Footfall Thanks to Location Strategy; From Loyalty Scheme to Mobile Network; and Sales up in May.

    More Footfall Thanks to Location Strategy

    Analysing the digital-to-physical strategies of more than 100 retail professionals, a study by Blis, WBR Insights, and Future Stores finds that retailers using a location strategy report more retail footfall that can convert into sales, thanks exposing customers to customised content.

    The [...]

  • The Keys to Technological Integration – Q&A with Perry Ellis International

    The race for technological integration in retail is well and truly on. Whether its IoT, AR, or virtual assistants, retailers are always on the lookout for exciting ways to drive consumer engagement and improve the bottom line. In this Q&A with RetailTechNews, Isaac Korn, director of innovation, Perry Ellis International (PEI), describes how his team, and others within PEI, are working with retail technologies. 

    RetailTechNews: Is the role of technology in retail more important now than ever before?

    Isaac Korn: Yes, technology is [...]

  • Brands Must Take Control of the Post-Purchase Experience to Build Loyalty

    Online sales are soaring in the UK. So much so, that Brits spend more online, per household, than any other country. Yet, despite the fact the first purchase made over the web was over 14 years ago, many brands still have a long way to go to provide the experience online shoppers expect. In this piece, Amit Sharma (pictured below), CEONarvar, tells RetailTechNews how the post-purchase experience can go a long way to building stronger relationships between brands and consumers. 

    Convenience is, [...]

  • Always-On Sales Are Damaging Profits; Rift Between Brand Offerings & Consumer Desires

    RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Always-On Sales Are Damaging Profits; Rift Between Brand Offerings & Consumer Desires; and Adopt AI or Die.

    Always-On Sales Are Damaging Profits

    Retailers should consider ditching discounting as 53% admit ‘always-on’ sales are damaging profits in a new study by Klarna.

    The research shows that discounting is no longer confined to the traditional winter and summer sales. The new rules of retail mean discounting [...]

  • Data Exchange for E-Commerce SMBs; Braintree Launches Extend

    RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Springbot Launches Data Exchange for e-commerce SMBs; Braintree Adds Fraud Prevention & Loyalty Schemes to Payment Service; and Retailers Should Target According to Gender.

    Springbot Launches Data Exchange for e-commerce SMBs

    Springbot is a data-driven marketing platform for e-commerce merchants. The company is now launching an exchange that is intended as a data co-operative for e-commerce SMBs, providing retailers access to data [...]