Loyalty

  • Growing a Strong Digital Presence: Q&A with Bloom & Wild CEO

    Since 2013, Bloom & Wild have been enabling consumers to pick the right flowers for the occasion through digital means. In this Q&A with RetailTechNews, Aron Gelbard, founder and CEO, Bloom & Wild, discusses how being digitally native has helped the business achieve success to date, and how they are keeping up with changing consumer expectations around online shopping experiences. 

    RetailTechNews: How has being a digitally native brand helped Bloom & Wild when it comes to understanding your consumers?

    Aron Gelbard: Every [...]

  • Enabling an Impactful Conversation with Your Consumers

    In this piece for RetailTechNews, Anne De Kerckhove, CEO, Freespee, discusses how brands need to adjust their communication in order to better guide consumers along their path to purchase. These days, consumers arrive from an array of digital channels during the path-to-purchase journey. However, more often than not, there is a moment when human interaction is necessary, especially when something goes wrong, or for larger purchases such as real estate or a car. 

    This is where we, as consumers, often pick up [...]


  • Capitalising on Real-time Data

    Data has long been used in the retail sector to influence decision making around stock control, shape pricing strategies, and develop the customer experience. Importantly, writes Michael Poyser (pictured below), chief analytics officer, Ecrebo, data can also be used to gain insights into customer behaviour, which can be used to influence two key areas: customer experience and loyalty programmes.

    As part of understanding customer behaviour, the need for successful, targeted, and effective strategies is critical – especially for those retailers competing in [...]

  • Create Unified Tech Platform to Make Data Visible: Q&A with Kevin Carl, Radisson Hotel Group

    Perplexed by the lack of a single global view of its available space inventory, Radisson Hotel Group began drawing the blueprint for a fully integrated unified technology platform that it says will create “memorable experiences and personalised touches”.

    Dubbed ‘EMMA’, the centralised platform will facilitate core hotel functions including reservations, guest loyalty, and point-of-sale, explains Kevin Carl, Radisson Hotel Group’s executive vice president and global chief information officer (CIO).

    In this Q&A with RetailTechNews, Carl discusses the role of EMMA in boosting [...]

  • Retail Data Academy for M&S; Zalando Opens Physical Store

    RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Marks & Spencer Creates Retail Data Academy; Zalando Goes Brick-and-Mortar; and Retailers Still Behind the Trends on Retail Apps.

    Marks & Spencer Creates Retail Data Academy

    British retailer Marks & Spencer continues its investment in retail tech. Partnering with Decoded, the company is founding a Retail Data Academy that will be tasked with educating M&S staff in data skills.

    The programme is aimed at M&S [...]

  • How Retailers Can Appeal to the Modern Consumer

    It’s no secret that the high street has struggled over the past year. High street closures have unfortunately become a common occurrence, leaving the future of some brands unclear, and data from Binder Dijker Otte (BDO) highlighted that year-on-year sales fell by 1.7% in June – the fifth consecutive month of in-store declines. In this piece, By Tom Rolph, VP, EMEA, Tapad, tells RetailTechNews that with retail brands looking for a way to remain competitive in [...]

  • Analytics Should Be Top of Retailers’ Shopping List

    In the last few months we’ve had news of an array of store closures – including 100 from Marks & Spencer and 31 House of Fraser, in the UK alone. The United States isn’t safe either, following an announcement that department store Sears will shut 42 stores across 26 states in July and August. In this piece for RetailTechNews, Manu Tyagi, associate partner, Infosys Consulting, tells us that it seems there may be more turbulent times ahead as brands reflect on the [...]

  • TWG Tea Balances Need to Be Omnichannel, Whilst Remaining a Luxury Brand

    TWG Tea is looking to build out an omnichannel e-commerce site with the aim to offer free shipping across all locations; but, in doing so, is cautious about ensuring it continues to be seen as a luxury brand.

    The Singapore-based tea brand marked its 10th anniversary this year with the launch of a new global online retail platform and local invitation-only MyTWG membership programme. Together, they served as the company’s digital business intelligence tools and helped establish better connection with [...]

  • How Should Retailers Capitalise on the In-Store Experience?

    Discount newcomers and e-commerce are threatening brick-and-mortar retail, and customer loyalty has become more important than ever. In this piece for RetailTechNews, David Buckingham (pictured below), CEO, Ecrebo, discusses strategies and approaches for retailers to keep customers coming back into physical stores by mixing digital and analog: data and coupons.

    The UK retail industry is a highly competitive space, with new threats coming from innovative entrants, the proliferation of online shopping, and the increasingly savvy nature of consumers.

    Over the last few years, [...]

  • Slumber Shopping; ‘Self-Use’ Gift Cards Are Driving Acquisition

    RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Slumber Shopping; ‘Self-Use’ Gift Cards Are Driving Acquisition; and Humans Not Machines.

    Slumber Shopping

    Brands are set to benefit from a surge in ‘slumber shopping’ – shopping when we should be sleeping – as soaring temperatures leave us too hot to switch off, according to new data from The Trade Desk.

    This also shows that overnight internet traffic shot up by a fifth (19%) during last [...]