In marketing, the use of personalisation is gathering a lot of momentum in helping brands deliver a better experience and understand customer needs. Personalisation, of course, relies heavily on data – but when it’s done correctly, the benefit of delivering personalised, relevant offers and communications to customers is invaluable. Artificial Intelligence is an invaluable tool to deliver personalisation at scale, argues Tomas Salfischberger (pictured below), CEO and co-founder, Relay42, in this piece for RetailTechNews.
The world of marketing has always been partial to [...]
Payment solutions have come a long way from cash and chip-and-pin, and high-profile technology, such as Amazon Go, is making it one of the most watched areas of retail. In this interview, RetailTechNews speaks to Will Broome (pictured below), CEO & founder, Ubamarket, who are bringing this sort of technology to the UK, to understand why change is required when it comes to payments.RetailTechNews: How does Ubamarket work?
Will Broome: Ubamarket provides retailers with their own white label ‘scan and go’ [...]
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Taking on Venmo; A tech firm or a retail firm?; and No ads for Alexa.Amazon Taking on Venmo
Amazon is working on a person-to-person payment capability that could be used in combination with its Alexa virtual assistant, according to the Wall Street Journal. With such a service, a user [...]
RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Above Average Growth For Online Non-Food Sales; Intermarché Partners With Shopopop For Shopping Delivery; New Name For Metro’s Tech Offering; and Lidl Opens Tech Center in Bulgaria.Above Average Growth For Online Non-Food Sales
March has seen an uncharacteristic growth of online sales of non-food products. That is one of the findings of the BRC-KPMG Retail Sales Monitor. Last month, online sales of non-food products increased 7.9%. [...]
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Always-On Sales Are Damaging Profits; Rift Between Brand Offerings & Consumer Desires; and Adopt AI or Die.Always-On Sales Are Damaging Profits
Retailers should consider ditching discounting as 53% admit ‘always-on’ sales are damaging profits in a new study by Klarna.
The research shows that discounting is no longer confined to the traditional winter and summer sales. The new rules of retail mean discounting [...]
Personalisation and customer experience have always been paramount in the luxury sector. However, with the shift to e-commerce affecting this space as much as any other, luxury brands are having to find a way to match their offline offerings in an online environment. We caught up with Sumeet Ambre, e-commerce & digital marketing manager, Tateossian, at FUTR 2020 to discuss these changes.RetailTechNews: How does selling luxury goods online differ to selling other goods online?
Sumeet Ambre: The luxury [...]
This week, the spotlight remains on Alibaba and its deal to buy out all remaining shares it does not already own in Chinese online delivery platform, Ele.me.
The transaction was estimated to place Ele.me’s market value at USD$9.5bn (£6.86bn), according to Alibaba Group, which said it – along with its subsidiary Ant Financial Services – had held a 43% stake. The two companies had invested USD$1.25bn (£902.24m) in the company in 2016.
Alibaba noted that the deal would provide a boost [...]
Digital innovation, a well-managed omnichannel offering, and an ability to understand the individual shopper should be at the heart of any digital-first strategy, writes Meyar Sheik, CEO and founder, Certona. For many retailers, this will require a dramatic cultural shift which, while daunting, is essential for both the longevity of their business and the satisfaction of their customers.
Expanding a retail business used to mean replicating and opening another brick-and-mortar shop, based on the success of your flagship store. Processes, [...]
The way we research products is changing, with shoppers spending more time examining products through social channels. This has created an opportunity for brands to sell their products on the same platforms, making the buying process as simple as possible. Here, Satish Kanwar, vice president, product, Shopify, explains his company’s recent collaboration with Instagram to help convert researchers into buyers on the photo-sharing platform.RetailTechNews: How does the new collaboration between Instagram and Shopify work?
Satish Kanwar: Shopify merchants in the [...]
The world of retail has reached a tipping point in the last few years. High-street retailers have been suffering at the hands of e-commerce; and the situation shows no sign of improving as we move further into 2018, with Toys R Us and Maplin both falling into administration. In this piece, Nick East, CEO, Zynstra, analyses what it means to be a store of the future, and how retailers need to change to meet this goal.
In a [...]