Research

  • Retail Research: Desktop Leads Mobile for Research & Purchase of Christmas Goods

    More than three-quarters (76%) of consumers have made a purchase on Amazon during their Christmas shopping, with 48% making it their first port of call when searching for items. These are among the findings from RetailTechNews’ latest whitepaper, which also shows that desktop is still the most trusted digital means to research and purchase goods during the festive period.

    Google (41%) and Amazon (48%) form the go-to sites for consumers starting their Christmas shopping. eBay (8%) and other sources (3%) [...]