Weekly Roundup: Research

  • Retailers See Spike in Fraud; Voice Accuracy Must Improve

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  • Shops Neglect Older Generations to Woo Younger Shoppers; UK Marketers Missing Global Opportunities

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  • Brands Failing to Orchestrate Customer Journeys at Scale; EU Retailers Are Sending Half as Many Marketing Emails After GDPR

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  • Online Shoppers Looking to Discover New Products; Chinese ‘Golden Week’ Boosts British Retail

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  • Direct-to-Consumer on the Rise; Slow Mobile Web Could Cost Business Millions

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  • UK & Japan Lead the Way for M-commerce; Delivery Failure Costing Consumers & Retailers

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  • Give Consumers a Personal Touch; The Benefits to Chatbots

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  • Vast Majority of UK Purchases Online; Netflix Taking Control of TV Market

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  • High Street Adapting too Slowly; September Start for Campaigns Results in Higher Sales

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  • Retailers Must Optimise Omnichannel; Mobile for Millennials

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