RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Marketers Strive to Integrate Search & Social; Matching Online & In-Store Customer Experiences; and Brits Ready for AR.Marketers Strive to Integrate Search & Social
Integrating search and social is the biggest challenge of 2018 for B2C digital advertisers, according to Marin Software’s ‘State of Digital Advertising’ report. Almost half (48%) of advertisers named it as one of their three biggest challenges in relation [...]
Out-of-home (OOH) media has a long history of creating impact on the high street. For retailers, it’s a proven channel for creating brand fame and directing shoppers through the door. In this piece for RetailTechNews, Nicole Lonsdale (pictured below), chief planning officer, Kinetic, explains that, while that power remains undiminished today, there are several factors combining to shift the advertising landscape in retail – and the driving force among them is mobile.
From an almost standing start ten years ago, mobile has been [...]
This week, we see Google making a USD$550m (£415m) move in China’s e-commerce market and more Australian consumers window shopping than actually buying online.
It may have long exited the Chinese search market, but Google appears to be making its way back – this time, with an eye on e-commerce.
The U.S. internet giant said it was investing USD$550m (£415m) in Chinese e-commerce giant JD.com, as part of a partnership that would see both companies jointly develop retail offerings.
Specifically, the collaboration [...]
Understanding your product and category performance data has been crucial to FMCG brands since the dawn of e-commerce. Here, Will Salcido (pictured below), CEO, Bedrock Analytics, which has recently secured a USD$7.2m (£5.4m) round of funding, tells RetailTechNews their vision for the space, and why gaining insights from their performance data has been tough for FMCGs.RetailTechNews: Can you briefly explain how Bedrock’s technology works? Will Salcido: Bedrock takes in all of the complex data that a CPG manufacturer gets from retailers, syndicated [...]
As e-commerce becomes ever more advanced, consumers are expecting more from their online shopping experiences. This extends to the payment methods they are offered by online merchants. In this piece, Gil Don (pictured below), CEO and co-founder, Splitit, tells RetailTechNews how their technology is changing this space, and why keeping up with and understanding shoppers’ desires is key to retail survival.RetailTechNews: How does Splitit’s technology work?
Gil Don: Splitit enables customers to pay for purchases by splitting costs into interest-free monthly payments [...]
E-commerce opportunity is booming, with total sales set to hit €230.6bn (£202bn) this year in Western Europe. However, as Adrian Newby (pictured below), CTO, Crownpeak, tells RetailTechNews, acquiring a slice of this vast spend isn’t necessarily easy.
To outpace the competition, retailers must offer a consistent and compelling experience that keeps potential shoppers inspired. But, all too frequently, weak links in the digital consumer journey mean shopping carts are abandoned. In fact, a recent Barclays study has shown failure to [...]
It’s an exciting time for e-commerce personalisation business Nosto, which has recently secured USD$17m (£12.8m) in funding and announced Jim Lofgren (pictured below) as their new CEO. Now a month into the role, RetailTechNews caught up with Lofgren, to discuss Nosto’s future and the future of personalisation in retail.RetailTechNews: Can you explain how the Nosto platform works and the technology that drives that platform? Jim Lofgren: Our Ecommerce Intelligence Engine™ sits at the heart of the retailer’s technology stack, analysing the behaviour of [...]
Bloomdale has taken a slow, but steady road towards digital transformation that it hopes will enable the Singapore-based florist to understand why consumers do not buy from the site.
Founded in 1986 as a physical store selling flowers and gift hampers, the local business took a more serious focus on e-commerce some three years ago. Managing director Wendy Ng had taken over the family business from her late father a decade ago, when Bloomdale already had a website. However, the [...]
Words are no longer sufficient in delivering the search results users are looking for, particularly in relation to image search. In this piece, Mike Ranzinger, principal research engineer, Shutterstock, tells RetailTechNews how text and languages pose many challenges in describing visual details and providing the necessary context for optimal results. Machine-learning technology opens a new world of search innovation that can be applied by businesses and industries. More recently, we have seen new examples in the retail industry.
In the past, [...]
RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Google & Carrefour Could Hurt Amazon; Premier League Deal’s Ramifications for Retail; and Microsoft Takes Aim at Amazon Go.Google & Carrefour Could Hurt Amazon
French grocery giant Carrefour has announced a partnership with Google, with the first grocery shopping experience through Google interfaces expected by 2019. These ‘interfaces’ will include [...]