• Social Commerce Trumps Infuencer Marketing; Cryptocurrency Payment Solution

    RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Social Media Is an Active Commerce Channel; Payment by Cryptocurrency; Fashion Platform Farfetch Launches Tech Accelerator; and Retailers Not Ready for GDPR.

    Social Media Is an Active Commerce Channel

    According to a data study by digital services provider Avionos, social media is an active commerce channel that is more successful at driving sales than influencer marketing. While the majority of consumers (60%) have never purchased [...]

  • More Than Half of Retailers Not Ready for GDPR; IT Chiefs Admit Their Firms Need Help with AI

    RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: More Than Half of Retailers Not Ready for GDPR; IT Chiefs Admit Their Firms Need Help with AI; and Access to In-Store Mobile Technology Improves Shopping Experience.

    More Than Half of Retailers Not Ready for GDPR

    Over half (57%) of retailers say they aren’t ready for GDPR, while 41% are ready for the compliance deadline, according to data from Ecrebo. With personalisation playing such [...]


  • Keeping Mobile Users ‘Appy – 3 Steps to Lifetime Engagement on M-Commerce

    In this piece for RetailTechNews, Ruth Manielevitch (pictured below), director of business development, Taptica, outlines the keys to keeping mobile app users engaged. There are literally billions of smartphone users. There are an estimated seven billion people occupying the planet now, and by 2019 it’s expected that 2.5 billion people will own mobiles with access to the internet. That’s nearly 36% of the whole world.

    Of the amount of time these billions of people spend on their handy personal devices, apps [...]

  • Weekly Focus: Alibaba Taps Marketplace Insights to Help Brands Create New Products

    This week, the spotlight is back on Alibaba Group and its touted use of online customer data to help brands come up with new products that cater to current consumer desires and needs.

    The Chinese e-commerce operator, together with global confection maker Mars, created a new flavour for the latter’s Snickers bar that tapped the popularity of mala amongst consumers in China. Mala, typically used in the form of a sauce, is spicy and numbs the lips and tongue when eaten.

    The [...]

  • Retargeting – The Gift That Keeps on Giving

    As the saying goes, it’s the thought that counts. But when it comes to seasonal sales, it seems that UK consumers are willing to go the extra mile and reach for their wallets to celebrate national days and holidays. With Valentine’s Day sales up by 5.5%, £600m spent on Mother’s Day, and a further £893m spent on Easter – it’s plain to see that Brits love splashing out for special occasions. In this piece, Marino Gualano, general [...]

  • Could Voucher Codes Be the Key to Help Advertisers Unlock a Post-GDPR Audience?

    In this piece for RetailTechNews, Stuart Austin, programmatic consultant, Uniqodo, explains how the online advertising industry has grown off the back of a sea of data. However, with the European GDPR legislation coming into force on 25 May 2018, the tide is flooding out. How do advertisers ensure they’re not left high and dry?

    Explicit Consent

    ‘Explicit consent’ is a key requirement of the GDPR legislation. It’s going to mean the retargeters will struggle to find a viable business model, as they will [...]

  • Understanding How Retailers Use Location Data: Q&A with Rippll

    Location data has long been a widely used technique for retailers to engage their customers. In this Q&A with RetailTechNews, Doug Chisholm, CEO, Rippll, outlines how retailers are leveraging this information, what more they can be doing with their location data, and what is holding retailers back from making the most of the data.

    RetailTechNews: How can location data be used to track the effectiveness of online advertising at driving footfall?

    Doug Chisholm: Because many consumer apps use location for functionality [...]

  • The Business of Voice Assistants in the Retail Sector

    In this piece, Ed Bussey, CEO and founder, Quill, tells RetailTechNews about the rapid evolution of voice assistants and advises retailers on how to adapt their online content strategies for the new world of ‘conversational commerce’.  

    The hype around voice-driven home assistants has reached a new intensity in recent months – and understandably so, given both the appetite from consumers to purchase these devices (Amazon’s Echo Dot was the best-selling item on the marketplace’s site during the [...]

  • Prime Membership Numbers Announced; USPS Could Make Amazon Suffer

    RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Prime Membership Numbers Announced; USPS Could Make Amazon Suffer; and Smart Speaker Market Booming.

    Prime Membership Numbers Announced

    Amazon Prime’s membership tops more than 100 million accounts worldwide, the company said this afternoon, revealing the number of subscribers to its fast-shipping programme for the first time.

    With a cost of USD$99bn (£70bn) [...]

  • Ikea to Focus on E-Commerce; Rewe Introduces Delivery Flat Rate

    RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Ikea Wants to Focus on E-Commerce; Rewe Introduces Delivery Flat Rate; und Net-a-Porter-Founder Launches Retail Investment Fund.

    Ikea Wants to Focus on E-Commerce

    Despite healthy retail sales of £30bn in 2017, Ikea is planning to shift their focus from conventional furniture retail to e-commerce. After talk of complementing their current store strategy with new city centre showrooms, the Swedish furniture retailer is now talking [...]